People Pattern : People Pattern Snags Facebook Austin's Wolfe

Austin-based People Pattern, a developer of artificial intelligence software used to help brands and marketers to hone their outreach efforts has named Doug Wolfe as its Chief Operating Officer. Wolfe was most recently head of Facebook's Atlas efforts. Wolfe led integration of Atlas into Facebook's ad options after Atlas was acquired from Microsoft. Wolfe is well known in Austin, having headed up Facebook's Austin office from 2012 to 2014. He also is a U.S. military veteran. People Pattern was co-founded by Ken Cho and Univesrity of Texas professor Jason Baldridge, to apply machine-learning algorithms and natural language processing techniques to help brands understand their customers.