?What If! Blog Innovation in Action | September 2020: How Brands Are Shifting to Caretaking Roles as Consumers Adjust

It’s evident the current crisis is becoming long-term – and it’s draining. With an uncertain economy, ongoing fears about health, continued worries about the planet and no holidays to take a break from it all consumers are looking for ways to soothe stress and embrace new rituals that focus on everyday care. Download Innovation In […] The post Innovation in Action | September 2020: How Brands Are Shifting to Caretaking Roles as Consumers Adjust first appeared on ?What If!.