?What If! Blog September’s issue of Innovation in Action highlights the caretaking role brands are taking to help consumers adjust.

Download Innovation In Action Sept 2020 (PDF 750KB) It’s evident the current crisis is becoming long-term – and it’s draining. With an uncertain economy, ongoing fears about health, continued worries about the planet and no holidays to take a break from it all consumers are looking for ways to soothe stress and embrace new rituals […]