1Digital Blog Paid Social vs. Paid Search (Google Ads): How They Compare

Paid search marketing, commonly referred to as PPC, and run through platforms like Google Ads, is commonly compared to paid social media marketing, also sometimes referred to as social media advertising, to distinguish it from organic social media marketing. But how do these two channels compare to each other? When does it make sense to [...]The post Paid Social vs. Paid Search (Google Ads): How They Compare appeared first on 1Digital® Agency.