2Checkout Blog Negative Churn - Defy and Understand Its Importance for SaaS Success

If you're not familiar, the term negative churn sounds like something a SaaS company should avoid at all costs. And if you understand churn as the rate at which you lose current customers, you could be forgiven for mistaking negative churn for a particularly bad churn rate.The post Negative Churn - Defy and Understand Its Importance for SaaS Success appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.