Jack Macleod has joined the 360 Live Media team as chief growth officer. In this newly created role, Macleod will help associations accelerate growth and increase the performance of their organizations. Specifically, he will collaborate with association leaders to help them reach a large percentage of their audience, retain attendees, be relevant to the various segments the association serves, build the association’s reputation, generate revenue, and provide return and measurable outcomes on both time and money invested. Macleod is a veteran business executive who has successfully led numerous high-growth initiatives for tech firms, digital media publishers, and marketing agencies. 360 Live Media is an award-winning, live-event experience design agency with full-service marketing capabilities.