4C Associates Blog Navigating Economic Recovery: Strategies for Food & Beverage Companies in a Changing Consumer Landscape

Drawing on insights from the 4C 2024 F&B Survey, we’re examining how changing economic conditions are reshaping consumer choices in food and drink purchases. We explore how easing inflationary pressures have influenced shoppers' price sensitivity, and how factors such as product range and sustainability now play an increasingly important role in purchasing decisions. Furthermore, this analysis provides actionable strategies for food and beverage companies to adapt to these new consumer trends, helping them maintain customer loyalty and drive growth in this dynamic market.