4C Insights: Mediaocean Buys Marketing Tech Firm as TV and Streaming Converge
Mediaocean, a firm best known for its TV advertising software, has agreed to acquire 4C Insights, a marketing technology company specializing in audience data, analytics and ad planning across streaming video and social media.
Read full article »
4C Insights develops a self-service intelligence platform that offers real-time optimization and audience management solutions for brands.
Read more