Source: 500FRIENDS BLOG

500friends Blog Single Objective vs. Multi-Objective Loyalty Programs

When it comes to providing initiatives to existing and prospective customers with objectives such as increasing customer retention and acquisition, there are two main approaches that are taken with promotions: single objective and multi-objective approaches. Although each provide a valued ... Continue reading →

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Est. Annual Revenue
$1.0-5.0B
Est. Employees
10-50K
Michael Hemsey's photo - President of Merkle Loyalty Solutions

President

Michael Hemsey

CEO Approval Rating

82/100

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