605: iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
iSpot has acquired measurement and TV attribution company 605 in a deal that will boost iSpot's measurement footprint, adding pay TV set-top-box data from 16.6 million homes. Combined with its existing smart TV data homes, iSpot's available TV device reach will total 82.7 million.
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605 is a New York-based digital marketing platform that provides solutions such as ad measurement and consumer insights for enterprises.
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