Press Release: 605 : 605 Collaborates With Conviva to Enrich Cross-screen Measurement of Content and Advertising Across Premium Video

NEW YORK--(BUSINESS WIRE)--605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi v a, the leading streaming a nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the