Source: Auto Remarketing

AAA: AAA rebrands Pennsylvania auction as part of 76th anniversary celebration

Americas Auto Auction Erie General Manager Kerri Rotunda introduces dealers to the auction's new name and logo as auctioneer Jody Gwin (back left) and AAA senior VP of sales Pat Dudash (right) hold up the new auction logo. Image courtesy of the company.After 76 years of operations and sending vehicles down the lanes in northwest Pennsylvania, a part of America's Auto Auction has a new name. Members of the AAA corporate team attended the sale at their newly branded facility last week, as this auction celebrated its 76th anniversary and introduced dealers to its new name. According to a news release, the Corry Auto Dealers Exchange will now be known as America's Auto Auction Erie. Along with lanes full of cars, food and giveaways, dealers from surrounding states were witness to the inaugural sale of the new America's AA Erie, one of the 16 XLerate Group auctions adopting the name and logo of AAA. Another event folded into the anniversary celebration was the annual benefit for Barber National Institute (BNI), an organization that proves services to children and adults with autism, intellectual disabilities, or behavioral and health challenges. For every vehicle purchased during the sale, the auction donated $5 to BNI on behalf of their dealers and pledged to match this donation during the 76th anniversary sale. "We believe in taking care of our community, and we are proud of the money we've raised for Barber National Institute through the years," general manager Kerri Rotunda said in a news release. "This charity event allows us to join with our dealers in giving support to a very important community program, and this year we raised over $1,750." Tags: Auctions

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Ben Lange's photo - President & CEO of AAA

President & CEO

Ben Lange

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87/100

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