AbelsonTaylor Blog Turning Nudges into Big Wins: How Behavioral Science is Shaping Point-of-Care Marketing

I recently attended the MM+M Media Summit in New York, an annual event that brings together leaders in healthcare media and pharma marketing for a day of stimulating discussion about the media channels and strategies driving successful outcomes. Topics included pharma's adoption of TikTok, the evolving impact of health influencers, understanding the ad-supported streaming...The post Turning Nudges into Big Wins: How Behavioral Science is Shaping Point-of-Care Marketing appeared first on AbelsonTaylor.