Ably Blog Realtime innovation, optimized costs: Ably's solutions for cost efficiency at scale

High-scale, high-frequency messaging and burst activity can lead to significant costs and performance challenges for realtime applications. To help with this, we've introduced server-side batching and conflated subscriptions-two powerful optimizations in Ably Pub/Sub that significantly reduce message count, lower bandwidth usage, and optimize processing overhead. These features allow you to process high-frequency updates more efficiently without sacrificing accuracy, reliability, or latency.