Absolute Radio: RAJAR: Absolute, Magic and KISS all make quarterly gains in Q2 15

The Absolute Radio network saw its reach top 4 million in the second quarter of the year.The figure represented a 7.5% year-on-year rise from 3.8 million and a 3.8% rise quarter on quarter from 3.9 million.The network's share stood at 3.1% in Q2 15 - up from 2.4% in Q2 14 and 2.7% in Q1 15.Elsewhere in the Bauer stable, the KISS network saw its reach hit 5.2 million listeners - up 13.1% year-on-year and 6.8% quarter-on-quarter. The Kiss breakfast show saw similar gains - up 16% year-on-year with 1.8 million listeners.Meanwhile, the Magic network saw its reach jump 26.6% year-on-year to 3.6 million (0.5% quarter-on-quarter).It should be noted, however, that the Absolute, KISS and Magic brands were at the centre of a new Bauer radio expansion strategy implemented in January this year.Overall, Bauer Media claimed 10.4m listeners (up 7.9% YoY). 53% of total Bauer Radio listening took place via a digital device compared to the industry average of 40%.Dee Ford, group managing director Radio, Bauer Media, said: "This is a fantastic book of 'best-evers' with outstanding results from our KISS, Absolute Radio and Magic brands. With over 53% of Bauer Media's listening delivered via a digital device - versus the industry average of 40% - we have consolidated our position as a digital leader. This will only continue to grow with the upcoming launch of Bauer's exciting new national radio launches in Q1 2016."Richard Dunmall, group MD Bauer Advertising said: "This is the seventh consecutive set of RAJAR results where we've grown share in commercial radio, reflecting our commitment to maintaining an engaged and loyal audience through different mediums, via both national and local brands."