Press Release: Abundant Venture Partners : Abundant Venture Partners Launches New MarTech Consultancy

Abundant Venture Partners has launched Transparent Media Partners, a marketing technology consultancy designed to help brands unlock the full potential of marketing technology in a simple and transparent way. The consultancy was founded by Andrew Swinand, Abundant co-founder and former president of Starcom MediaVest Group. Transparent Media Partners pledges to make it safe and simple for brands to unlock the full potential of marketing technology. Swinand says that lack of transparency within the media industry was the motivation for creating Transparent Media Partners. "Technology has opened the door to the promise of addressable advertising," Swinand said. "But fraud, misaligned incentives