Accenture: Accenture Invests in Wealth Content Company

Dublin-based IT and management consulting firm Accenture has invested in a new company focused on helping Asian wealth managers in content engagement.Accenture's venture unit - Accenture Ventures - has invested in GoUpscale, a content engagement technology firm that helps wealth management companies across Asia «reinvent client engagement strategies and elevate digital communications», according to a statement.GoUpscale uses its AI-powered technology to transform traditional material creation and delivery such as brochures, fact sheets and market insight reports into interactive, digital-first experiences.Market ExpansionGoUpscale will work alongside Accenture to expand into new markets and take advantage of the latter's generative AI expertise, industry experience and data assets. It will also join Accenture Ventures' Project Spotlight, a vertical accelerator for data and AI companies.«Engagement through virtual touchpoints is key for an increasingly connected, digitally native client base. With relationship managers remaining one of the most important channels for clients, firms need to scale human touch without scaling cost,» said David Wilson, who leads Accenture's wealth management practice in Asia.«The investment content solution from GoUpscale empowers relationship managers to deliver personalized content that transforms everyday interactions into meaningful moments of connection and value.»