Accordant Media Blog Facebook Gives All Advertisers Cross-Platform Stats

Via Adweek The gist: Facebook is making its cross-platform stats available to all marketers. More information: "As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn't provide enough metrics from campaigns, the company is making its sophisticated 'people-based' marketing tools available to all marketers," reported Adweek. "In November, Facebook started shutting down its Atlas ad-serving platform and ...The post Facebook Gives All Advertisers Cross-Platform Stats appeared first on Accordant.