Accordant Media Blog Fox, Turner, Viacom Form Open Platform Programmatic TV Consortium

Via MediaPost The gist: Fox, Turner and Viacom have formed a cross-platform "advanced audience" measurement consortium. More information: According to MediaPost, "Three major TV network groups - Fox Networks Group, Turner and Viacom - have formed a cross-platform 'advanced audience' measurement consortium called OpenAP." "OpenAP will be 'the television industry's first open platform for cross-publisher audience targeting and independent measurement' ...The post Fox, Turner, Viacom Form Open Platform Programmatic TV Consortium appeared first on Accordant.