Accordant Media Blog iHeartMedia Expands Programmatic Advertising Solutions

Via Adweek The gist: iHeartMedia is releasing a suite of programmatic ad products to mimic digital. More information: "iHeartRadio is debuting a suite of programmatic advertising products to combine the scale of broadcast with the precision of digital marketing," reported Adweek. "At its SoundFronts event on Wednesday evening, iHeartMedia debuted SmartAudio, a data-centric advertising product that lets advertisers buy media ...The post iHeartMedia Expands Programmatic Advertising Solutions appeared first on Accordant.