Accordant Media Blog Marketers Continue To Invest Heavily In Programmatic

Via Adweek The gist: Over half of marketers spent more than 50% of their yearly budgets on programmatic in 2016. More information: "The overall investment in programmatic has increased rapidly in recent years," wrote Adweek, citing a new AdRoll report. "In 2013, only 7 percent of marketers spent more than 50 percent of their budget on programmatic solutions, but throughout 2016, ...The post Marketers Continue To Invest Heavily In Programmatic appeared first on Accordant.