ACDelco: Impact BBDO and ACDelco tap into regional storytelling with Hatoola ACDelco campaign

ACDelco, a supplier of aftermarket parts and products, is set on a mission to take over the local/regional scene by utilizing cultural insights and becoming more relevant and contextual. The strategy was to story-tell the brand's evolved presence and transform its products that would otherwise be seen as monotonous, to eye-catching and relevant. ACDelco brought [...]