Acquire Media Blog Social media's role in the 2016 election

As we near the end of this U.S. presidential election cycle I, like many people I know, have had my fill of the election coverage. We knew it would be lengthy (it was), we knew it would get contentious (it did) and we knew that the facts, fabrications and exaggerations would be plenty (they were). However what struck me this time around was how social media as an instrument of information sharing felt very different from previous elections.