Actando Blog Omnichannel Customer Experience - Are you ready?

Customers have myriad ways to interact with your company and/or your products and services. Synchronising the touchpoints ensures the customer can move from one to the other seamlessly.The difference between creating a multichannel experience and an omnichannel experience is that multichannel is based on using disconnected channels, whereas omnichannel connects all the available channels: using links from one to another, embedded video from other sources, live chat agents on-demand, all with similar branding and visual clues, so that customers can move from channel to channel naturally.