Actando Blog Salesforce Sizing in a Multichannel Post COVID Market

Yes we still need the salesforce post-pandemicDigital is not a replacement for the pharma salesforce; its role is to enhance the effectiveness of the salesforce by providing complementary communications and supportive services. Integrated Channel Communications, or Omni-channel Marketing, includes both digital and human channels - with human interactions still believed to be the most impactful channel in healthcare. What is interesting is the evolution of the role of the Sales Representative, MSL and other customer-facing team members into a hybrid of digital and virtual channel tactics. The salesforce can also act as a multiplier to your other channel efforts, by driving traffic to those channels or utilising those channels in their own interactions to enhance the value they are adding.With the continuing pandemic challenges, the use of other channels by the sales or marketing teams makes resource allocation, a critical exercise to ensure you make good use of valuable and high-cost resources, even more complex.