Acumen Brands: How Acumen Brands built a cultural brand around predictive e-commerce

Acumen Brands has had a fascinating journey from keyword arbitrage to a leading e-commerce brand and southern culture destination (Country Outfitter). Here's what they've learned about mixing culture and commerce - and moving beyond email blasts to predictive e-commerce.Author informationJon ReedJon Reed has been involved in enterprise communities since 1995. These days, Jon is a roving blogger/analyst, and also counsels vendors and startups on go-to-market strategy. He is a diginomica co-founder, Enterprise Irregular, and purveyor of multi-media content. Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon was named best writer by the ERP Focus 2014 writer awards.TwitterLinkedInThe post How Acumen Brands built a cultural brand around predictive e-commerce appeared first on diginomica.