Acxiom: Nielsen & Acxiom Collaborate To Bring Increased Connectivity To Advanced Audiences
Nielsen announced a new collaboration with Acxiom, a connected data and technology provider. Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers "can ... The post Nielsen & Acxiom Collaborate To Bring Increased Connectivity To Advanced Audiences appeared first on TV News Check.
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Acxiom is an Arkansas-based SaaS platform that offers solutions such as identity management, analytics and data privacy for sectors including retail and automotive.
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