Adaptly Blog Bridging the Path to Purchase: How to Drive Offline Sales With Digital Advertising

It's a well-established truth that digital platforms play a fundamental part in influencing shopper behavior. Before purchasing a product or visiting a brand's website, customers turn to Instagram and Pinterest for inspiration, Facebook for peer recommendations, and Amazon to research and compare their options. The increased use of smartphones and other portable devices means that [...]The post Bridging the Path to Purchase: How to Drive Offline Sales With Digital Advertising appeared first on Adaptly.