Adaptly Blog Facebook Pixel: How Non-Ecommerce Advertisers Can Unlock the Power of the Pixel

The Facebook pixel has long been thought of as a rigid, fixed block of code meant for the ecommerce industry. The standard events - add to cart, initiate checkout, and purchase - make it clear what type of advertisers were in mind when the tool was built. And with that, it could easily be believed [...]The post Facebook Pixel: How Non-Ecommerce Advertisers Can Unlock the Power of the Pixel appeared first on Adaptly.