Adaptly Blog Testing Facebook CBO: Automation Lowers Costs, People Drive Results

CBO - Facebook's campaign budget optimization tool - puts more control in the hands of Facebook's algorithms. Starting in September, all Facebook campaigns will be mandated to run using CBO, which automatically optimizes budgets in real time to focus on the strongest opportunity for results. Ahead of the mandatory CBO date, we tested the impact of [...]The post Testing Facebook CBO: Automation Lowers Costs, People Drive Results appeared first on Adaptly.