Recent updates from Google regarding third-party cookies have reignited discussions in the digital advertising world. While Google has decided not to fully deprecate third-party cookies in the immediate future, this development has put the spotlight back on consumer privacy. The persistence of third-party cookies may offer temporary convenience but underscores the need for a strategic […]
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Adara is a California-based DaaS firm that provides services such as consumer engagement, advertising campaigns and analytics for industries including travel and hospitality.