Adara Blog World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data

The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again afterwards. Download the case study to learn how the chain leveraged […] The post World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data appeared first on ADARA.