Adept Blog We Took Google's SGE for a Test Drive—5 Learnings for Paid Search Advertisers

My experience reviewing ad content in the SGE landscape has left me Googling who said “the more things change, the more they stay the same.” Turns out it was Jean-Baptiste Alphonse Karr for those of you, like me, with an inability to ponder something random and not immediately look it up. So while our friends in the SEO industry are understandably watching the SGE experiment with a keen eye, because it is a monumental shift in the way people will engage with online content, I’m taking a more laissez faire approach and focusing on controlling what we can.