AdGear Blog Advertising technology 101, or precisely how your eyeballs are a cash cow for an entire industry

00000We've all been targeted, at some point, by a large retailer after shopping online for a hotel room, a pair of shoes, or any other consumer good. The causality is pretty easy to establish: I click on the shoe, the shoe company targets me with a shoe offer. Yeah, well, that was ten years ago.The post Advertising technology 101, or precisely how your eyeballs are a cash cow for an entire industry appeared first on AdGear Blog.