AdGear Blog Trader DSP Update: PubMatic Exchange integration complete

00000Today we're pleased to roll out a new integration with the PubMatic exchange in Trader demand-side platform. This integration gives Trader buyers the option to bid on PubMatic's many high-quality programmatic sellers, including Spotify, MoPub, and Hearst Media. Previously, Trader DSP buyers had been accessing PubMatic inventory indirectly via Appnexus. The new direct access to PubMaticThe post Trader DSP Update: PubMatic Exchange integration complete appeared first on AdGear Blog.