Adidas: Adidas Malaysia introduces The Original Lounge: A creative space for music, culture, and community

Nestled within the intimate setting of House of Wheat, The Original Lounge acts as a sanctuary for self-expression, welcoming Malaysia's next generation of Originals to gather, connect, and create. Photo courtesy of Adidas Malaysia. With the reveal of The Original Lounge, Adidas Malaysia is redefining what it means to be iconic. Photo courtesy of Adidas Malaysia. Ismail Izzani's (centre) genre-bending sound and DOLLA's bold reinvention of the Malaysian music scene make them natural flag-bearers for this movement. Photo courtesy of Adidas Malaysia. ADIDAS Malaysia has unveiled The Original Lounge, a bold new creative hub designed to spotlight rising local talents and ignite cultural expression. Created in partnership with neighborhood café House of Wheat, this immersive space is a cornerstone of the brand's Spring/Summer 2025 campaign, "The Original", celebrating the power of one voice to inspire a movement. With the reveal of The Original Lounge, Adidas Malaysia is redefining what it means to be iconic. More than just a pop-up, the Lounge is a celebration of authenticity, music, and youth-driven creativity. Nestled within the intimate setting of House of Wheat, the space acts as a sanctuary for self-expression, welcoming Malaysia's next generation of Originals to gather, connect, and create. At the heart of this initiative are two standout Malaysian acts: singer Ismail Izzani and girl group DOLLA. Ismail's genre-bending sound and DOLLA's bold reinvention of the Malaysian music scene make them natural flag-bearers for this movement. As spearheads for the Malaysians and Originals, both Ismail and DOLLA represent the campaign's spirit: unfiltered, fearless, and unapologetically original. HONOURING HERITAGE, INSPIRING THE FUTURE Adidas Originals' Spring/Summer 2025 campaign moves beyond legacy, focusing instead on evolution. Dubbed "The Original", the campaign reminds us that seismic cultural shifts begin with a single act of authenticity. True to this ethos, Adidas continues to honour the iconic Superstar II, Handball Spezial, Samba OG, and the Firebird Tracksuit, timeless silhouettes that remain relevant across generations. Echoing the sentiment championed by the iconic Three Stripes brand, the campaign is more than fashion, it's a call to originality. "Originals have always donned the iconic franchises that adidas have given to the world." Adidas Malaysia stated. In this spirit, the Lounge becomes a physical extension of the campaign, offering a tangible space where culture, sound, and self-expression come alive. THE ART OF STORYTELLING THROUGH FILM Adidas also teamed up with celebrated French director and photographer, Thibaut Grevet, whose visual storytelling brings The Original to life through a striking campaign film. Known for his ability to weave together sport, fashion, and music, Grevet creates an evocative journey that captures what it means to be an Original in today's world. In the film, Grevet's visionary eye places the spotlight on cultural trailblazers who lead through authenticity. The visual is underscored by the timeless track "Only You (And You Alone)" by The Platters, a soulful reminder that standing out doesn't mean standing alone, it means setting the tone for those who follow. Whether through fashion, music, or film, The Original campaign unites these creative forces to celebrate originality in all its forms. The newly launched collection, featuring prices from RM379.00 to RM569.00, includes the enduringly classic Superstar II, the vintage-sporty Handball Spezial, the timeless vintage Samba OG, and the effortlessly iconic Firebird Track Top and Track Pant. Each piece reflects the campaign's philosophy of timeless, bold, and original to the core. Now available across Adidas stores and online platforms, the collection invites Malaysians to own their story, step into their rhythm, and become part of a movement that honours both heritage and self-expression. As Adidas Malaysia puts it, "It just takes one. Before there can be a thousand. There's always The Original."