Adidas: adidas Originals honours culture and craftsmanship with The Loomhood Collection

adidas Originals, which won several awards for its Ravi X campaign, has partnered with local artisans from three cities - Dubai, Riyadh and Cairo - and collaborated with AKQA and Red Havas to introduce its limited-edition The Loomhood Collection through an experiential and digital campaign. Launching on April 21st across Dubai and Riyadh, and on April [...] The post adidas Originals honours culture and craftsmanship with The Loomhood Collection appeared first on Campaign Middle East.