AdIQuity Blog Reporting and Attribution (PCA)

Below performance metrics are available for the campaigns : Views – Total number of times your ad was viewed Clicks – Number of times a click was performed on the ad Click-Through-Rate (CTR) – CTR is calculated as Total Clicks / Total Views Conversation Rate – Conversion Rate is calculated as Total Units / Total […] The post Reporting and Attribution (PCA) appeared first on Display Advertising Platform, Mobile App Advertising | Commerce Advertising Platform.