Aditya Birla Online Fashion: Aditya Birla Group to shut down e-commerce venture Abof.com

Aditya Birla Group will shut down its online shopping portal Abof.com by the end of this year, weighed down by intense competition from the sector giants Amazon and Flipkart. According to a PTI report: Launched in October 2015, Abof.com has portfolio across clothing, footwear and accessories besides a collection of the group's own brands like [...]The post Aditya Birla Group to shut down e-commerce venture Abof.com appeared first on Indiaretailing.com.