AdNgin Blog From Managed Supply to Programmatic Advertising

Guest author - Efrat Ahimeir Publishers have many ways to manage their inventory with the ad placements they offer up to advertisers and buyers. One of the most important things they (should) care about is how to maximize revenue and improve performance of their media, and this is what we call - monetization. Inventory monetization [...]The post From Managed Supply to Programmatic Advertising appeared first on AdNgin.