AdParlor Blog How Hill’s Pet Nutrition x AdParlor Tapped into Meta’s Target Frequency Beta to Find Ideal Frequency & Drive Awareness

Recently, Meta rolled out a new Beta feature on target frequency. While target frequency is not an inherently new feature, having been available historically via reserve buys, this new Beta allowed us to test within our standard auction campaigns. The change in environment opens up a new realm of targeting capabilities which we love to […] The post How Hill’s Pet Nutrition x AdParlor Tapped into Meta’s Target Frequency Beta to Find Ideal Frequency & Drive Awareness appeared first on AdParlor.