Source: AdPushup Blog

AdPushup Blog What is Unified ID 2.0? How is it helpful for Publishers in 2025?

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0 or UID2. For as long as we can remember, data has been at the very heart of how the ad [...]

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Followers on Owler

1,339

Est. Annual Revenue

$25-100M

Est. Employees

100-250

Co-Founder & CEO

Ankit Oberoi

CEO Approval Rating

85/100

AdPushup is a Delaware-based revenue optimization platform that provides services such as Ad layout optimization, Adblock recovery and header bidding for media companies.