AdSharp: Star India Launches AdSharp: Revolutionary Concept That Allows Advertisers To Geo-target TV Ads

When Rupert Murdoch bought Star TV in 1992, his understanding was that people from all over the globe will someday watch the same programs, thereby creating a theory of "media globalization". Based on these fundamentals, initially Star India beamed American and European TV shows in India, but it failed. Within few years, Star TV had ...Star India Launches AdSharp: Revolutionary Concept That Allows Advertisers To Geo-target TV Ads was first published on Trak.in - Indian Business of Technology, Mobile & Startups. Trak.in Mobile App: Android | iOS.