AdSwerve Blog Four Things We're Excited About as the New Era of Search Evolves

Search marketing is at the nexus of new opportunities in the age of AI. Search, historically one of the highest intent and conversion channels for marketers, is seeing a new generation of innovation. Companies like Perplexity and OpenAI, alongside Google, infuse context-rich, conversational-based experiences that make the traditional search engine results page (SERP) seem dated. Efficient, interactive, query-and-answer responses that feel much more frictionless are beginning to shake up the status quo of keyword searches that return lists of blue hyperlinks.