AdSwerve Blog GTM Update: Google Tags Required for Google Ads and Floodlights By Early April

Google announced this month that starting April 10, 2025, Google Tag Manager containers with Google Ads tags and/or Campaign Manager Floodlight tags implemented will automatically load a Google Tagfirst before those tags fire. While this announcement may feel a little rushed, luckily, we're here to help provide action items and considerations for your teams and agencies to take to prepare for this update. Read on to learn more about the update and what you can do.