AdSwerve Blog The Latest on PMax: Greater Control, Smarter Insights

Since the full rollout of Performance Max (PMax) campaigns in 2022, advertisers have loved the tool's versatility but felt a bit sidelined by its AI-driven automation. Google heard your feedback and is stepping up in 2025 to put even more control in your hands. New features are on the way that will allow you to fine-tune your PMax campaigns like never before, helping you keep up the strong results while steering your campaigns in the direction that matters most to you.