ADVA: Abu Dhabi-based Maseera acquired Egyptian fintech startup ADVA

To promote AI-powered financial inclusion, the Abu Dhabi-based, IHC-owned Maseera has acquired the Egyptian consumer finance platform ADVA. ADVA is a buy now, pay later (BNPL) platform that was established in 2020 and gives customers access to short-term credit so they can pay for things over time. ADVA is now Maseera's dedicated technology and data ...