Advanced Systems Blog Why Bring a Production Printer In-House? Control, Costs, and 3 More Reasons

It’s easy to say “Don’t judge a book by it’s cover.” But, honestly, you’ve probably been influenced by a book’s cover art to buy it -- or at least pick it up. When it comes to your printed marketing materials, your offer is going to be judged by the quality of the printed output-- color, design, shape, and, of course, the offer will all combine to pick up or dump your efforts into the “circular file.” Decades ago, to get the high quality needed for marketing mailers (we’re not talking about the weekly circulars from local outlet stores or grocery stores) you needed an offset press. These are huge machines, often the length of an entire warehouse, designed for huge volumes and high quality. Over the last decade, digital presses have become both less costly while their quality now is nearly equal to traditional presses. Digital production printing is now cost-effective for businesses who need to print high-quality documents for marking or internal presentations.