Adways: Trophit and Adways join forces to boost Prelaunch.me's pre-registration campaigns

Israeli marketing start-up Trophit has partnered with Japanese marketing firm Adways to improve the latter's PreLaunch.me platform for pre-registration campaigns. The two firms have already conducted some tests in secret on a small number of pre-registration campaigns on the platform and was said to have results which "more than satisfy" both parties. Trophit will supply its gift-voucher system t...