Affectiva Blog Ensuring Emotional Resonance in Advertising: Insights from Repeat Viewings and Brand Cues

Maintaining Emotional Resonance Across Multiple Viewings In the world of advertising, creating an emotionally resonant ad is only part of the challenge. Ensuring that the ad continues to evoke strong emotional responses upon repeat viewings is equally important. In a recent podcast episode, we spoke with Lynne Deason, head of Creative Excellence at Kantar, who provided us with some valuable insights into how Affectiva's Emotion AI technology helps achieve this.